Net Conversion launches AI enhancements to Conversionomics, strengthening its MarTech platform with powerful, intelligence-driven features. These updates empower marketing teams to act faster, optimize smarter, and measure across all channels with precision.

Net Conversion’s AI-powered Conversionomics now provides advanced tools for insights, measurement, and activation—meeting the complex needs of modern marketing. Built to solve resource constraints and fragmented consumer journeys, this evolution aligns with the company’s data-first vision.

“Conversionomics represents a bold shift from outdated media norms,” said Mandy Penn, VP of Marketing at Evermore Orlando. “It gives our strategy a measurable edge.”

Since 2008, Conversionomics has been Net Conversion’s data engine ingesting from over 80 APIs, performing real-time transformations, and automating exports. The latest updates reflect the growing demand for unified, AI-enabled marketing intelligence.

These AI enhancements to Conversionomics span three pillars:

  • Insights: The new AI Insights Agent instantly sends performance alerts and trends via email, chat, and Sheets—acting as a digital analyst assistant.
  • Measurement: Unified tracking now covers CTV, streaming audio, and automated linear attribution—removing the need for third-party tools.
  • Activation: With cookies phasing out, Conversionomics enables first-party data sharing for audience targeting and lookalike modeling across media platforms.

“Our mission has always been to turn data into performance,” said Brett Hughes, Chief Analytics Officer. “These AI tools bring our analysts closer to real-time decision-making, with measurable results.”

Backed by its recent acquisition of Elevate the Outcome, a performance TV agency, Net Conversion’s Conversionomics now powers smarter, full-funnel measurement. These changes reinforce its brand promise: More intelligent marketing, less guesswork.

With AI-enhanced Conversionomics, Net Conversion continues helping marketers unlock data’s full potential making smarter decisions, faster.

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Source: businesswire.com