Appier, a leading AI-native SaaS provider in AdTech and MarTech, has officially launched its AdCreative.ai platform in Vietnam. This generative AI marketing solution empowers Vietnamese brands to scale creative output, improve ad performance, and deliver personalized campaigns faster than ever.
Following successful rollouts in Taipei, Seoul, and Tokyo, Appier brings AI-powered creative tools to one of Asia’s fastest-growing digital markets. A report by MMA and Decision Lab highlights that 89% of Vietnamese companies already use AI in marketing, with 78% achieving medium to high integration.
Vy Pham, Head of Ads for Appier Southeast Asia, noted, “Vietnam’s marketers are rapidly embracing AI for marketing transformation. AdCreative.ai goes beyond generating ads—it serves as a powerful engine for content creation across multiple marketing channels.”
Serene Lam, Head of Enterprise Solutions, added, “When paired with our predictive and engagement tools, AdCreative.ai enables brands to deliver highly personalized, performance-driven campaigns at scale.”
Success Stories: Vietnamese Brands Thrive with AI Tools
K&K Fashion: Efficiency in Fashion Marketing
K&K Fashion adopted AdCreative.ai and Appier’s AIQUA to solve creative bottlenecks. The brand now transforms product shots into dynamic AI visuals and videos in minutes. AI-generated content achieved a 13.8% click-through rate (CTR), outperforming the 10.7% CTR of static images. With Creative Templates and personalization, K&K boosted both customer engagement and ROI.
Lua Viet Tours: Scaling Creativity in Travel
Lua Viet Tours used AdCreative.ai and AIQUA to personalize campaigns across digital channels. By turning one image into 5–10 banners for different segments, they scaled content effortlessly. AI-generated travel visuals replaced lengthy photoshoots without compromising quality. Their use of Creative Analyzer allowed performance prediction before launch, reducing execution time while increasing lead generation.
Marketing Innovation with End-to-End AI Integration
AdCreative.ai integrates fully into Appier’s AI marketing suite, including Ad Cloud, Personalization Cloud, and Data Cloud. This seamless platform covers the full marketing journey from AI-powered targeting and creative generation to personalization and campaign performance optimization.
By leveraging AI-driven creative tools, brands in Vietnam can now create, test, and launch personalized marketing at scale. With faster production, deeper insights, and predictive accuracy, Appier is setting a new standard for generative AI in marketing.
Want more marketing news and the latest excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Prnewswire.com
