The Acacia Group has announced a strategic investment in Common Thread Collective (CTC) to drive profitable e-commerce growth for brands. This partnership unites Acacia’s investment expertise with CTC’s proven marketing strategy and proprietary technology.

Based in Costa Mesa, California, CTC specializes in scaling direct-to-consumer e-commerce brands through profit-focused growth strategies. Since 2012, CEO Taylor Holiday and his team have empowered brands earning $10 million to $100 million in revenue.

CTC combines creative marketing, financial planning, and performance data to deliver results-driven campaigns for top-tier e-commerce clients. Its approach directly ties marketing efforts to profitability—meeting the rising demand for measurable performance.

“CTC has developed a rigorous model that links marketing to financial results,” said Frederic Cassis of The Acacia Group. He noted that CTC’s strong leadership, proprietary tools, and customer-centric focus make it ready for fast growth.

With Acacia’s backing, CTC will accelerate innovation, talent development, and acquisitions while keeping brand impact a priority. The partnership aims to advance CTC’s position as the leading agency for profit-oriented consumer brands.

“This moment marks a significant leap forward for our team and our clients,” said Taylor Holiday, CEO of CTC. He emphasized that Acacia’s resources will help evolve their tech stack, improve results, and open new growth paths.

The collaboration introduces key benefits for CTC’s next growth phase.
These include:

  • Investment in CTC’s proprietary technology platform
  • Access to resources for targeted acquisitions
  • Stronger support for top-performing e-commerce clients
  • A faster roadmap for developing leadership and internal teams

CTC continues to bridge the gap between marketing and finance, offering brands tools to scale with clarity and accountability. In today’s environment, where marketers own the full customer journey, the agency’s disciplined model ensures success.

Marketing teams using CTC gain access to a systemized strategy that includes data analysis, creative storytelling, and real-time performance tracking. This enables agile decision-making and long-term growth rooted in measurable outcomes.

PALAZZO acted as CTC’s exclusive financial advisor during the transaction. Houlihan Lokey advised The Acacia Group, with financial support from Resolute Capital Partners, Petra Capital Partners, and Providence Investment Partners.

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News Source: Businesswire.com