Upshop and Inmar Intelligence have partnered to elevate retail execution and unified marketing by integrating robust e-commerce fulfillment capabilities. This move addresses a long-standing retail challenge, bridging personalized marketing with accurate product availability.
This partnership blends Inmar’s shopper-focused platforms covering retail media, loyalty, and promotions with Upshop’s stronghold in order management and last-mile execution. Together, they offer a streamlined approach for retailers to align marketing strategies with in-store operations.
By leveraging Inmar’s marketing intelligence and Upshop’s operational technology, the two firms deliver a unified framework for retail execution. Retailers can now ensure promotions are matched with real-time shelf availability, bridging digital and physical retail.
Chris Renda, CRO at Upshop, stated, “Our mission is to maximize operational efficiency across inventory, labor, and logistics. Partnering with Inmar allows us to meet shopper demands with speed and precision.”
Rob Weisberg, EVP & President of Martech at Inmar Intelligence, highlighted the retail industry’s current pain point. Retailers face unpredictable supply chains. This partnership finally unites unified marketing with fulfillment, ensuring accurate delivery, he noted.
Retailers using Upshop’s platform have reported significant benefits. One national grocer saved over $14 million in labor annually and reduced product substitutions. The system’s intelligent routing and real-time customer updates improved basket sizes and fulfillment accuracy.
Through its advanced logistics model, Upshop supports curbside pickup, delivery orchestration, and last-mile provider integration. Real-time tracking further boosts operational efficiency across all touchpoints.
On the marketing front, Inmar’s technology powers data-driven campaigns across social, loyalty, and retail media platforms. When paired with Upshop’s smart tools, these campaigns directly influence retail execution, reducing out-of-stocks and overages.
In recent campaigns, this ecosystem achieved a 250% increase in promotional downloads and a 50% rise in new shopper acquisition. These metrics prove the effectiveness of blending unified marketing with e-commerce fulfillment capabilities.
Together, Upshop and Inmar Intelligence offer an integrated, results-driven approach. Their solution gives retail teams full visibility into marketing, labor, inventory, and profitability, making retail execution smarter, faster, and more personalized.
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News Source: Businesswire.com
