AlikeAudience has launched AURAR, its new data collaboration tool, now live in the Snowflake Marketplace. This powerful tool equips marketers to build ideal audiences by securely integrating first-party data with ease and speed. Designed for modern marketing needs, AURAR helps address privacy challenges, AI-driven shifts, and growing data complexity.

Bosco Lam, CEO and Co-founder of AlikeAudience, said, “AURAR helps marketers create high-performing audiences while ensuring data privacy and campaign speed.” He added that the data collaboration tool leverages Snowflake’s Native App Framework to cut costs, reduce risks, and improve results faster.

Tackling Key Marketing Pressures

AURAR arrives when marketers need to prove ROI while handling strict privacy rules and fragmented tech stacks. Legacy Lookalike models often force teams to share sensitive data with vendors. They also involve lengthy manual work and slow turnaround times for optimizing live campaigns.

Unique Three-Pillar Model

AURAR introduces a disruptive approach based on three critical pillars:

  1. Quick Integration – Marketers use pre-set Lookalike templates, eliminating manual work and speeding up campaign launches.
  2. Built-In Security – The tool operates entirely within the user’s Snowflake account after deploying the AlikeAudience Native App.
  3. Fast & Scalable – AURAR refreshes Lookalike audiences hourly, powering real-time optimizations and higher performance.

Boosting Campaign Efficiency

One CPG brand doubled its audience reach and cut lead time from 3–7 days to under 24 hours. The data collaboration tool allowed agency teams to adjust campaigns mid-flight with minimal effort, significantly improving return on ad spend.

David Wells, Industry Principal at Snowflake, said, “AURAR unlocks the power of first-party data through secure, real-time Lookalike modeling on Snowflake’s AI Data Cloud.”

Full Ecosystem Integration

AURAR connects effortlessly with major AdTech platforms, including top DSPs. It supports no-code workflows and automated templates, enabling seamless coordination across marketing teams.

Key AURAR features include:

  • Automated Audience Enrichment – Enhances first-party data with third-party attributes while protecting integrity.
  • Advanced Lookalike Modeling – Identifies scalable, high-value audiences using advanced predictive algorithms.
  • Secure Data Sharing – Operates through Snowflake’s Native App Framework, ensuring end-to-end privacy and control.

Meeting Industry Demand

AURAR fulfills a rising need for privacy-first marketing in today’s evolving AdTech landscape. The solution supports marketers, media agencies, and advertisers looking to fully utilize their first-party data while staying competitive.

The tool is now available to all Snowflake customers via the Marketplace. AlikeAudience’s support team ensures smooth onboarding and deployment. Interested users should reach out to their Snowflake or AlikeAudience account managers to get started.

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News Source: Businesswire.com