Similarweb has launched its GenAI Intelligence Toolkit, an advanced platform that tracks AI brand visibility and AI-driven traffic. The toolkit helps businesses evaluate how they appear across AI chatbots and understand the impact of AI referral traffic on their digital performance.

As generative AI platforms reshape digital marketing, marketers and SEO teams want to know when and where AI bots mention their brand. In June 2025, tools like ChatGPT, Gemini, Perplexity, Grok, and CoPilot generated more than 1.1 billion AI-driven referrals a 357% year-over-year surge, based on Similarweb’s data.

The GenAI Intelligence Toolkit stands out by combining brand visibility with real-time traffic insights. It allows businesses to measure their exposure across top AI-powered discovery tools and benchmark performance against competitors.

Key features of the toolkit include:

  • Connecting visibility with traffic: Companies can now map their brand mentions directly to AI chatbot traffic and analyze impact.
  • Identifying brand presence gaps: AI Brand Visibility highlights what topics associate with your brand and which sources AI platforms use. Brands can spot if competitors dominate visibility and then adjust strategies.
  • Benchmarking and acting: Users track AI-driven traffic to their landing pages and competitor sites. They can see which prompts generate this traffic.
  • Understanding AI referral performance: Since engagement and revenue come after the click, knowing how AI traffic behaves is essential. This toolkit offers the insights needed to fine-tune SEO and content strategies.
  • Gaining consumer intent insights: AI queries offer deeper consumer signals than keywords, helping marketers engage more precisely.

Unlike many AI visibility tools, Similarweb’s solution also shows traffic data, not just mentions. Powered by Similarweb’s proprietary Digital Data, the toolkit helps companies track traffic to their own properties and compare it against competitors. This gives a fuller view of how generative AI is transforming brand discovery and digital engagement.

Industry Leaders Respond

Jon Baldwin, Senior SEO Content Manager at Rover, said: “With AI traffic becoming a hot topic, I get questions from senior leaders almost daily. Similarweb’s visuals make reporting easy and effective especially for board presentations.”

Ben Newman, from digital agency Anything is Possible, added: “The AI Traffic feature is a breakthrough. It’s helping our SEO and Content teams decode how users find brands via AI bots.”

Piotr Szpakiewicz, SEO Growth Leader at Displate.com, noted: “With the AI Brand Visibility feature, we now see how often users prompt for our brand and where we rank. This clarity helps us refine our content strategy for better AI traffic outcomes.”

A Broader AI Commitment

Or Offer, CEO and Founder of Similarweb, emphasized: “AI is reshaping the digital world. We’re helping businesses track AI’s impact on web traffic while using AI internally to enhance our products. Our new AI Agents assist marketers in spotting traffic trends and content gaps.”

The GenAI Intelligence Toolkit is now available to all customers.

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News Source: Businesswire.com