Many go-to-market teams use multiple AI tools. But without CRM context, these tools often fall short. HubSpot is solving that with AI CRM Integration.

HubSpot has launched the first CRM connector for Claude. This feature integrates HubSpot’s customer context directly into Claude’s AI interface. Now, users can ask questions, create charts, and act on insights all within HubSpot.

Karen Ng, EVP and Head of Product at HubSpot, said, “This CRM connector makes Claude more effective by using actual business context. It offers simple and trusted insights wherever teams operate. This launch moves us closer to making advanced AI tools accessible for all.”

With AI CRM integration, Claude can now deliver personalized support for teams across departments:

  • Marketing teams can identify email openers who didn’t click and view a pie chart for campaign follow-up.
  • Sales teams can access summaries of current deals by name, amount, and closing date for better planning.
  • Support teams can instantly view their open tickets by priority and creation date to respond faster.
  • Customer success staff can compare support outcomes across different channels to boost service quality.

Scott White, Head of Product at Claude.ai, added, “Claude can analyze complex queries and return thoughtful responses. With HubSpot’s CRM data, Claude becomes even more valuable for teams that want AI CRM integration to drive action.”

Importantly, the connector ensures only permitted users can view specific CRM data. For example, sales reps see only the pipeline data relevant to them. HubSpot confirms that Anthropic won’t train models with user data unless feedback or opt-in is provided.

Now available to all HubSpot users with any paid Claude plan (Pro, Max, Team, or Enterprise), this connector joins a growing list of HubSpot’s AI tools. Each tool brings AI CRM integration into daily workflows, making CRM-powered AI more actionable.

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News Source:Businesswire.com