DoubleVerify Expands AI Brand Suitability Coverage on Meta Platforms

DoubleVerify (NYSE: DV), a leader in media verification and ad performance optimization, has extended its AI brand suitability measurement across Facebook and Instagram Feeds and Reels.  This enhancement now spans thirty detailed content-level categories, giving advertisers more visibility and control over ad placements. With this move, DV strengthens its brand safety and suitability offerings within Meta’s ecosystem. Earlier this year, DoubleVerify introduced automated content-level controls on Meta platforms. Now, it offers full-spectrum content analysis and reporting in 34 languages empowering advertisers globally.

Unified Measurement Enhances Meta Ad Transparency

“Our collaboration with Meta focuses on delivering measurable value to advertisers,” said Mark Zagorski, CEO of DoubleVerify. “By merging measurement and suitability controls, we help brands achieve better outcomes with increased transparency and precision on Meta Feeds and Reels.” DV’s AI brand suitability tools assess content pre- and post-delivery. Pre-bid controls filter out content that doesn’t meet brand standards. Post-bid measurement offers detailed insights into ad placement quality and contextual relevance. This dual-layered verification helps brands maintain integrity and improve campaign performance.

Universal AI Engine Delivers Scalable, Precise Suitability Analysis

The update leverages DoubleVerify’s AI-powered Universal Content Intelligence™ engine. This technology analyzes video, text, speech, audio, and images to ensure scalable content classification. Additionally, DV’s advanced key frame extraction refines video analysis. By focusing only on relevant frames, it reduces energy use while maintaining accuracy and speed.

These AI brand suitability tools are part of DV’s Media AdVantage Platform, which blends verification, optimization, and outcome measurement to boost return on ad spend (ROAS). This platform helps brands safeguard equity, reduce media waste, and increase efficiency across digital advertising efforts.

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News Source: Businesswire.com