Perion Network Ltd. has introduced its Performance CTV Solution within the Perion One platform. This launch aims to meet rising demand for measurable advertising results in the Connected TV (CTV) sector.

The new solution enables advertisers to run data-driven, creative-rich campaigns across platforms like Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV. Moreover, it combines Perion’s AI-powered creative optimization and attribution technology with premium streaming inventory. This integration transforms CTV into a full-funnel, ROI-focused channel.

Connected TV continues to be one of the fastest-growing digital advertising channels. U.S. ad spend is projected to surpass $36 billion in 2026. Additionally, forecasts show a 2024–2028 CAGR of 15.6%, driven by ad-supported streaming, addressable targeting, and full-funnel attribution demand. Traditionally, TV and CTV have served as awareness channels. However, advertisers now demand solutions linking media spend directly to conversions and Return on Ad Spend (ROAS).

Perion’s Performance CTV meets this demand by blending premium inventory, advanced creative formats, multi-touch attribution, and real-time insights. As a result, it delivers measurable business outcomes and strengthens Perion’s market position.

Tal Jacobson, CEO of Perion, said, “Performance CTV is a breakthrough for the Perion One Platform. By making CTV accountable for tangible outcomes beyond impressions, we are unlocking new budgets and targeting growth in high-value video channels.”

Through Perion One, advertisers access advanced targeting, enhanced creative capabilities, and actionable analytics. Furthermore, granular reporting and AI-powered optimizations ensure transparency and ongoing campaign performance.

Earlier this year, Perion announced its Perion One strategy, unifying its technologies into a single platform. This approach delivers value to brands, agencies, and retailers navigating modern advertising challenges.

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News Source: Businesswire.com