Steve Madden, a leading designer of fashion-forward apparel and accessories, has deployed Fivetran to centralize marketing and analytics data. The solution integrates advertising, web traffic, and social engagement data across the brand’s global footprint. By unifying these sources, Steve Madden can streamline reporting, improve campaign performance, and act on insights faster than ever.
“With Fivetran, we can respond to trends in real time and anticipate market shifts,” said Josh Krepon, President, US Direct to Consumer & Global Digital, Steve Madden. “This agility allows us to continually enhance how we engage our customers.”
Steve Madden integrates data from major platforms, including Facebook Ads, Google Analytics 4, Google Search Console, TikTok Ads, LinkedIn Ads, Instagram Business, and Snapchat Ads. Additionally, Fivetran’s Connector SDK allows custom data from niche platforms such as Adform to flow automatically into the analytics environment.
“Steve Madden demonstrates how iconic brands combine creativity with data-driven precision in today’s digital marketplace,” said George Fraser, CEO of Fivetran. “By unifying global and niche marketing platforms, they’ve created a single source of truth that empowers teams to act quickly, measure impact, and refine the customer experience.”
Driving Data-Driven Marketing Decisions
With this integration, Steve Madden’s marketing and analytics teams can view paid and organic performance side by side. The consolidated data enables alignment of campaign spend with engagement and conversion metrics. It also eliminates manual reporting from multiple platforms, allowing faster insights to inform targeting, creative strategies, and marketing decisions.
This deployment strengthens Fivetran’s role in helping leading brands modernize data infrastructure. Thousands of companies now rely on Fivetran to automate secure data movement across hundreds of sources. The platform provides AI-ready data strategies, stronger customer engagement, and faster insights for global businesses.
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News Source: Businesswire.com