RudderStack announced its recognition as “One to Watch” by Snowflake, the AI Data Cloud company, in the 2026 Modern Marketing Data Stack report. The acknowledgment highlights RudderStack’s growing impact in Analytics & Measurement for Data Capture and Customer Analytics.
The fourth annual report showcases top technologies and platforms adopted by more than 11,100 Snowflake customers. It emphasizes how AI, privacy, and data-driven ecosystems are reshaping Martech and Adtech across 13 categories. Therefore, RudderStack’s recognition underscores its role in advancing customer data strategies through powerful integrations.
Soumyadeb Mitra, CEO of RudderStack, said: “We are proud to be named a company to watch in Snowflake’s 2026 report. As we strengthen our collaboration with Snowflake AI Data Cloud, our mission remains to empower customers with smarter, data-driven decisions.”
Driving Customer Analytics and AI-Powered Personalization
RudderStack’s integration with Snowflake enables teams to harness clean, compliant, and complete data in real time. The platform allows Martech and Adtech teams to stream behavioral data, unify customer profiles, and activate downstream use cases such as attribution modeling, predictive analytics, and AI-powered personalization.
Snowflake’s CMO, Denise Persson, commented: “RudderStack has become an important player in customer analytics and data capture. We look forward to continuing our work together as RudderStack expands on the Snowflake AI Data Cloud.”
Wyze, a smart home technology company, leveraged RudderStack with Snowflake to transform its customer data operations. The integration delivered unified 360-degree profiles, tripled campaign delivery, and boosted AI/ML productivity. Engineering teams also reported a tenfold increase in efficiency by reducing pipeline maintenance.
Wei Zhou, Director of Engineering at Wyze, added, “With RudderStack and Snowflake, we accelerated personalization. Building machine learning models became faster with clean data and 360 customer views.”
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News Source: Prnewswire.com
