The Impact Lab has officially launched a comprehensive platform designed to streamline Amazon Ads for brands. Founded by former Amazon leaders, the company aims to simplify the complex advertising ecosystem. It does this by bringing together different ad tech components into a unified system.
Amazon’s advertising ecosystem provides strong tools. However, you must combine different ad tech components to get full benefits from it. Marketers often face challenges with fragmented data pipelines, siloed tools, and the need to manage numerous vendors. The Impact Lab solves these problems by offering a single platform that links Amazon Ads, Amazon Marketing Cloud (AMC), Amazon Web Services (AWS), creative workflows, measurement tools, and first-party data.
The platform offers four key services:
- Impact Data: Integrates first-party data with AMC to enable targeted audience strategies and conversion visibility.
- Impact Insights: Transforms data into actionable insights for investment and planning.
- Impact Performance: Improves media efficiency and return on ad spend.
- Impact Creative AI: Generates and improves ad creatives based on performance signals.
Matthew Dwyer, Founder and CEO of The Impact Lab, highlighted the company’s mission. He said, “We bring media and technology together to solve real business problems. Our goal is simple: make Amazon advertising easier, smarter, and more effective. We do the assembly required so our clients can focus on growth.”
Headquartered in New York, The Impact Lab collaborates with brands across various industries, including real money gaming, financial services, automotive, entertainment, consumer packaged goods (CPG), consumer electronics, and e-commerce.
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News Source: Businesswire.com