Botify, a leading agentic AI platform for online discoverability, has launched AI Visibility, a new solution aimed at eliminating blind spots in digital marketing performance. This addition enhances Botify’s AI-powered intelligence and automation capabilities, providing brands with the insight, accuracy, and actionability needed to succeed in the age of AI search.

Marketers face a more complex search environment because AI-driven experiences are changing how we search for information. Many existing AI visibility solutions provide limited coverage and shallow insights, which makes teams unsure about their performance. Botify’s AI Visibility fills these gaps by providing a complete platform. Botify’s AI Visibility addresses these gaps by providing a platform that combines data, intelligence, AI-powered automation, and measurement. This combination helps achieve success in Generative Engine Optimization (GEO) and Search Engine Optimization (SEO).

AI Visibility is now in beta in Botify Analytics, making AI search measurable. It goes beyond simply collecting prompts. It provides detailed insights based on a brand’s actual search activity. This feature offers a complete view of site performance. The solution depends on first-party data. It uses information from detailed website crawls, Google Search Console, log files, and user visits. AI Visibility creates prompts and looks at responses to understand how a brand is performing. It turns insights into clear metrics so teams can quickly see brand mentions, citations, and sentiment.

Leaders can assess where their brands are performing well or poorly across platforms like Google AI Mode, ChatGPT, and Perplexity, connecting visibility with performance to identify and act on opportunities. AI Visibility completes Botify’s GEO solution by showing areas where brands are missing and where Botify’s automation tools can fill the gap.

Key capabilities of AI Visibility

  • Tracking visibility across ChatGPT, Google AI Mode, and Perplexity includes breakdowns by platform, country, prompt type, and category. 
  • Generating relevant prompts from real search demand and site potential is straightforward. You can expand them easily with custom inputs.
  • Benchmarking against chosen competitors involves comparing metrics like mentions, citations, and position. It also includes filters for prompt type, platform, category, and geography.
  • Conducting sentiment analysis of brand mentions to track reputation across AI-generated responses.
  • Providing analytics to spotlight high-potential pages and categories for teams to focus on.
  • Offering easy data exports for reporting and collaboration.

“Marketers don’t need another dashboard; they need clarity and action,” said Adrien Menard, co-founder and CEO at Botify. “Botify already simplifies ensuring AI bots can find and see all of your site content, maximizing consumer visibility. Now, AI Visibility gives teams a clear view of where they stand and what to do next. Brands can optimize their presence everywhere via AI-powered action and automation, all built on a strong foundation of proprietary data. That’s what it takes to compete and win in a world where search is evolving faster than ever.”

The solution strengthens Botify’s unified platform, complementing comprehensive analytics, powerful recommendations, and automation rooted in agentic AI. Trusted by leading global brands, Botify helps teams move seamlessly from measurement to action in one place, tying AI search visibility to real business outcomes.

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News Source: Businesswire.com