In a partnership, EDITED and AlixPartners are helping retailers improve their retail intelligence. This will allow them to understand changing consumer sentiment and unpredictable market dynamics. They bring together EDITED’s real-time data and analytics with AlixPartners’ Consumer Sentiment Index (CSI), thereby helping retailers move from reactive to more strategic decision-making. 

The joint initiative includes a new industry report titled “Resetting the Playbook: How Apparel Retailers Can Win on Price in 2025”. It combines sentiment data from over 9,000 U.S. consumers with EDITED’s analysis of thousands of SKUs across the fashion and apparel sector. The report highlights where retailers are losing ground on pricing, assortment, and growth, and where opportunities remain. 

According to EDITED’s CEO Doug Kofoid, pairing real-time market signals with consumer behaviour data gives retailers the connected insight they need to thrive in today’s fast-moving environment. He emphasized that this combination enables faster and more informed decision-making. Meanwhile, AlixPartners’ John Samuel notes that linking pricing, assortment, and marketing data with AI and machine-learning models provides a strategic edge. He added that this integration can turn market volatility into a business advantage.

Through this partnership, retailers gain access to actionable market intelligence that helps them adjust pricing strategies and optimise assortments. They can also refine product plans based on both consumer insights and market data. This is especially timely given current retail headwinds and shifting consumer expectations. 

ChatGPT said:

In summary, combining sentiment metrics with market analytics helps retailers anticipate trends more effectively. This approach also enables them to protect margins and adapt quickly to changing market conditions. The collaboration is an important step that helps retailers work with both precision and agility in uncertain times.

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News Source: Businesswire.com