Amplitude, a leader in digital analytics, has launched AI Visibility, a first-of-its-kind solution designed to help marketers understand and improve how their brands appear in AI-powered search results. As artificial intelligence changes how people find information online, the launch happens when brands seek ways to stand out.
The AI Visibility platform provides marketers with real-time insights into how AI assistants and search engines represent their brands. It tracks presence across AI tools like ChatGPT, Gemini, Perplexity, and other generative AI engines. With these insights, marketing teams can identify which content sources, such as Wikipedia, Reddit, or media sites, have the greatest impact on answers provided by AI.
According to Amplitude, this technology helps companies understand not just if they appear in AI results but why. Marketers can see how they stack up against their competitors, see how visible their brand is, and make changes to their content and SEO strategies if they need to.
Additionally, AI Visibility connects with Amplitude’s main analytics tools. It ties visibility data to important business results like traffic, conversions, and revenue. This unified approach bridges the gap between awareness and measurable performance, something traditional SEO tools often overlook.
Amplitude’s leadership described the launch as a natural next step in empowering businesses to “win in AI search.” It is important to keep a strong brand presence on these new discovery platforms as people start to use AI assistants to find answers.
With AI Visibility, Amplitude places itself at the leading edge of the next phase in marketing. Here, data, AI, and brand strategy merge to shape the future of digital visibility.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
