In a bid to democratize creative production, MNTN today unveiled its new platform, QuickFrame AI (beta), allowing brands of any size to generate studio-quality video ads in minutes.
The QuickFrame AI platform combines advanced generative AI models, including those from Google (Veo & Imagen), ElevenLabs, WellSaid Labs and Stability AI – to instantly script, generate visuals, and voice video ads ready for TV and social channels.
According to MNTN’s CEO, Mark Douglas, “97% of advertisers on our platform had never run a TV ad before, and the biggest barrier was creative. QuickFrame AI fixes that.”
Here’s how it works: a brand enters its website URL and picks a video style. QuickFrame AI then builds a draft ad from scratch with no pre-built assets required.
The brand can then use the built-in editor to tweak lighting, camera motion, dialogue, and visuals as needed.
On average, brands can go from an idea to a ready-to-run ad in about 12 minutes.
Once finished, ads can be published through MNTN’s Performance TV network, reaching streaming services like HBO Max, Peacock, and ESPN. They can also be exported directly to social and digital channels such as Meta, TikTok, YouTube, and Google Ads Manager.
The public beta is now live and free through year-end for ads used on MNTN Performance TV.
With QuickFrame AI, MNTN is positioning itself at the intersection of generative AI, video-ad creation and connected-TV (CTV) performance marketing. The move could lower the barrier for smaller brands to access premium video creative and streaming-based ad inventory.
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News Source: Businesswire.com
