Zeta Global completed the Zeta Marigold Acquisition. This major action immediately led to increased financial guidance for 2025 and 2026. Zeta holds a position as the AI marketing cloud leader. The acquisition included Marigold’s enterprise software business effectively. These key assets involve Marigold Loyalty and Cheetah Digital. Selligent, Sailthru, Liveclicker, and Grow were also part of the deal. This successful move greatly expands Zeta’s global footprint. It also enhances the Zeta Marketing Platform capabilities. The acquisition strengthens Zeta’s AI-powered offerings significantly. Therefore, loyalty, omni-channel engagement, and personalization improve. This increases penetration among Fortune 500 brands. Subscription revenue streams are also expected to grow quickly.
David A. Steinberg, CEO, called this a powerful step forward. He sees a true 1+1=4 opportunity developing for Zeta. Combining Marigold’s enterprise loyalty with Zeta’s AI is a key focus. Consequently, the data-driven platform will unlock greater client value. Zeta believes this increases client ROI to over 10x eventually. Together, they offer unmatched scale and intelligence. They can deliver strong performance to the world’s leading brands easily.
Significant Financial Outlook for 2026
Zeta Global announced much higher revenue goals for 2026. The new revenue guidance is now at least $1.73 billion. This figure includes at least $190 million from the Marigold business. This revised figure represents a strong 34% year-over-year growth rate. They also raised the Adjusted EBITDA forecast significantly. The new adjusted EBITDA guidance is $385.4 million now. This is a substantial increase of $31.4 million from prior guidance. In addition, this revised figure means a 40% year-over-year growth. Free cash flow guidance increased by $15 million total. The new free cash flow is now $224.0 million. This high growth shows the powerful expected success of the Zeta Marigold Acquisition. Zeta is well-positioned for future market success. This strategic move fully supports their long-term growth plan successfully.
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News Source: Businesswire.com
