INVIDI Technologies, a pioneer in addressable advertising technology, unveiled a new product named INVIDI Fuse™. It drastically reduces the cost of ad delivery. This applies to targeted ads on Internet-delivered live television. The solution uses client-side manifest manipulation (CSMM). This patent-pending technology eliminates prohibitive server costs. These high costs are often associated with very large-scale live events.
Current industry standards, like Server-Side Ad Insertion (SSAI), have variable costs. Costs increase dramatically with rising viewership. This makes addressable ads during major sports often challenging. However, INVIDI Fuse™ completely flips this model. Its unique architecture ensures flat cloud delivery costs. These costs stay flat regardless of the audience size. This makes targeted advertising highly profitable. Prasad Sanagavarapu, COO of INVIDI, made a statement. He said the technology cost was the biggest barrier. Therefore, Live TV Ad Delivery Costs could not scale.
Unlocking Scalable and Profitable Advertising
INVIDI Fuse™ completely shatters that specific barrier. It allows clients to unlock premium value for live inventory. The product dramatically improves their margins quickly. It offers precision targeting at an unimaginable scale. Moreover, the market response has been overwhelmingly positive already. One key advantage is the radical cost reduction. It removes variable, volume-based server costs completely. It also significantly reduces CDN costs. The technology allows for unlimited scalability instantly. Ad delivery is no longer limited by SSAI capacity restrictions. This makes it perfect for massive live events.
The solution requires only one advertising manifest. This streamlines operations further. In addition, it integrates seamlessly with existing INVIDI solutions. These include delivery across satellite and linear broadcast. It also covers Android TV and CTVs. The system is managed using the INVIDI Conexus® platform. It optimises alongside programmatic and direct sales channels. This powerful innovation fundamentally changes the economics of Live TV Ad Delivery Costs.
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News Source: Businesswire.com
