Airship Study, which focuses on app user behavior, found that No-Code Native Apps experience significantly increases conversions. These experiences more than double the customer purchase frequency. This growth rate is an impressive 140% lift. This is critical for retailers seeking to turn a profit this holiday season. The study analyzed over 1,000 in-app retail experiences. It also reviewed 1.7 billion device sessions. Airship is a mobile-first customer experience company.
Customers exposed to high-impact no-code experiences purchased more often. These experiences include personalized offers or dynamic surveys. Therefore, optimizing the customer journey is essential now. Brands cannot rely only on sending messages. Acquisition costs are currently soaring very high. Profitability relies heavily on customer retention. New app customers acquired during Cyber Week often leave quickly. They generally show lower retention and engagement rates. Most retailers treat new holiday users like other customers.
Achieving Profitable Retention
Marketers often struggle to improve app experiences fast enough. They depend on slow developer queues for changes. Airship solves this significant challenge for teams. It allows non-technical teams to quickly create and test content. They can easily optimize high-impact app and web experiences. The Airship Experience Platform uses a no-code editor. Furthermore, the new Airship AI Agents automate this process. They close the loop between testing and immediate action. This moves at a speed previously thought impossible for teams.
The data clearly shows the mechanics behind profitable retention. Customers who opt in purchase more frequently overall. Users who are identified buy 41% more often than anonymous users. Apps running onboarding campaigns gain 78% more identified users. Campaigns leveraging preferences see a 59% lift in conversion. In summary, No-Code Native Apps provide marketers with control. They turn temporary holiday acquisitions into repeat purchases. This leads to lasting loyalty for the brand.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: Businesswire.com
