Viant Technology Inc. and iHeartMedia recently announced a massive strategic integration. This partnership aims to deliver scalable addressable audio solutions for modern marketers. It combines iHeartMedia’s massive reach with Viant’s advanced AI platform. Advertisers can now target audiences more effectively across podcasts and streaming. This move also brings traditional broadcast radio into the programmatic era. Marketers want higher precision and transparency in their audio campaigns. This new collaboration provides the data-driven tools they need to succeed.
The integration utilizes Triton Digital to provide seamless programmatic access. This allows brands to activate campaigns across a broad spectrum of audio inventory. Users can reach listeners on mobile devices or through car speakers. It represents a significant milestone for the entire programmatic industry. Now, over-the-air broadcast radio is part of a unified digital strategy. This ensures that brands can maintain frequency and reach without losing targeting. The demand for addressable audio continues to grow among major global brands.
Unifying Audio Strategy Through Innovation
Advertisers can finally treat audio with the same rigor as digital video. This means better measurement and performance tracking for every dollar spent. The partnership uses autonomous advertising solutions to optimize ad placements. Marketers can achieve their boldest goals with much greater efficiency. It makes audio one of the most engaging and data-driven mediums available. The scale of iHeartMedia provides the perfect environment for this technology. These updates make addressable audio a cornerstone of the modern advertising mix.
“By combining iHeartMedia’s unmatched scale with Viant’s AI-powered platform, we’re unlocking the full promise of audio for advertisers,” said Richie Hyden, SVP of Publisher Solutions at Viant.
“This integration with Viant marks a pivotal moment for audio advertising and will help marketers drive stronger performance, while also delivering more relevant experiences for listeners,” said Lisa Coffey, Chief Business Officer for iHeartMedia. “This allows advertisers to programmatically access the full spectrum of iHeart’s audio network, from podcasts and streaming to broadcast radio, with the precision, transparency, and performance they expect from digital. It’s a major step forward in unifying the power of audio under one scalable, data-driven solution.”
Viant continues to lead in CTV and AI-powered advertising innovation. Their omnichannel platform allows marketers to plan and execute campaigns efficiently. iHeartMedia remains the number one audio company in the United States. They are also the leading podcast publisher globally. Together, these companies are defining the future of listener engagement. Brands can now drive stronger results through smarter audio investments. This partnership sets a new standard for the adtech industry.
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News Source: Businesswire.com
