Douglas Elliman Realty has officially appointed Natalie Passerini as its new Douglas Elliman Chief Marketing Officer (CMO). This move marks a notable homecoming for Passerini, who previously spent years with the firm as Vice President of Marketing. Her return comes at a turning point for the company as it begins a major rebranding project. She will lead the strategic direction of the corporate brand and its national marketing platform. This initiative focuses on boosting agent visibility and securing long-term market leadership.
Passerini brings over 15 years of high-level experience to the role. She has led growth strategies for prestigious firms like Sotheby’s International Realty and PlanOmatic. Her career includes supporting large-scale residential and commercial sales for top-tier clients. As the Douglas Elliman Chief Marketing Officer (CMO), she will oversee creative direction across advertising and events. She is also responsible for modern digital efforts, including advanced search and emerging digital optimization strategies. These tools help agents stay ahead in today’s fast-moving luxury market.
Reimagining the Future of Luxury Real Estate
The firm is currently working with the creative agency Watson to refresh its brand identity. This project will touch every part of the client experience, from visual design to digital presence. Passerini will collaborate with the agency to ensure the new look honors the firm’s heritage while feeling modern. The company expects to roll out this comprehensive rebrand in the spring of 2026. By focusing on “bespoke agent branding,” the firm hopes to give its team a clear edge. This approach emphasizes the personal relationships that drive the luxury business.
“This pivotal moment calls for an innovative leader with a bold vision for the Douglas Elliman brand,” said Michael S. Liebowitz, President and CEO of Douglas Elliman Inc. “Natalie is that leader, and I am thrilled to welcome her back.”
“Douglas Elliman has always been defined by its agents, their expertise, their relationships, their entrepreneurial spirit,” noted the new Douglas Elliman Chief Marketing Officer. “Coming back as CMO is a full-circle moment for me. I’m excited to lead a brand evolution that puts our agents front and center. We’re building a platform that amplifies their voices and elevates their visibility. This gives them every advantage in the most competitive luxury markets in the world.”
Douglas Elliman remains one of the largest residential brokerages in the United States. They have a significant footprint in hubs such as New York City, Florida, and California. The company continues to evolve its technology and service offerings. These investments support a wide range of needs, from mortgage services to development marketing. Passerini will play a central role in presenting these services to the public. Her deep understanding of the Elliman culture makes her a natural fit for this role. The firm continues to push for innovation while staying true to its core values.
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News Source: PRNewswire.com
