CookUnity recently revealed its acquisition of Flavrs. The acquisition signifies the entry of CookUnity into the video-first order and delivery experience. The move improves the customer experience of finding and choosing food. The CookUnity acquisition of Flavors brings short videos into the ordering experience of CookUnity. Customers can now view their meals through engaging videos. Flavrs is known for technology that is centered around videos and food discovery. Furthermore, Flavrs provides ways for chefs and food brands to showcase their food. CookUnity aims to integrate this functionality within its online marketplace. Customers can now make an informed decision among the showcased meal options.
“We’ve always leveraged technology as a catalyst for creativity at CookUnity,” said Mateo Marietti, Founder and CEO of CookUnity. “With this new shoppable-video experience. We can inspire food lovers to explore the diverse flavors our community creates, making culinary discovery more exciting and personal.”
“From our first meeting with Mateo and the CookUnity team. It was clear we shared a common vision and a deep passion for food, community. Creator empowerment,” said Alejandro Oropeza, Co-founder and CEO of Flavrs. “Together, we can build a category-defining food platform where chefs and creators share their craft, tell richer stories. Inspire millions to explore new cuisines.”
Expanding Video-First Food Discovery
Moreover, video first-order placement promotes even better consumer engagement and loyalty. As a result, CookUnity seeks to enhance its emotional linkage with food content creators and chefs. The CookUnity acquisition of Flavrs is consistent with trends in online purchasing behavior. On another note, video content keeps influencing purchasing behavior on consumer platforms. CookUnity explains that with their integration, chefs can share their stories through videos. Additionally, consumers can have a deeper understanding of food preparation and components.
The team of Flavrs’ founders is going to join the CookUnity company and accelerate the process of product development. However, both entities are going to emphasize their joint approach to innovation and creator empowerment as well. CookUnity is a chef-led marketplace offering food for consumers on a national scale. In the end, CookUnity’s acquisition of Flavrs makes the firm the leader in the market of food tech solutions.
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News Source: Businesswire.com
