Answer-Driven Marketing keeps moving forward with the partnership of Zeta Global and OpenAI to boost Athena by Zeta. Zeta Global recently partnered with OpenAI to bring answer-driven marketing to customers through Athena by Zeta. The answer-driven marketing tactic enables companies to provide better insights from their customers’ data. Thus, businesses can make more accurate and timely decisions. Additionally, Athena by Zeta combines the data platform of Zeta Global with the genius of models from OpenAI. In this way, unrefined data is converted to provide actionable answers to businesses. Thus, companies can make their personalization, planning, and performance better.
“Zeta shows how advanced AI moves beyond insight and into action,” said Giancarlo ‘GC’ Lionetti, Chief Commercial Officer at OpenAI.“By working together, we are bringing agentic intelligence directly into everyday marketing workflows. Helping enterprises move faster and act with confidence.”
“We’ve formed many partnerships throughout Zeta’s history. But none will be more instrumental than the one we are embarking on with OpenAI,” said David A.Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “AI is moving from the edges of marketing to the center of how enterprises operate, and Athena embodies that shift. It transforms the Zeta Marketing Platform into an intelligent operating system for growth. One that can listen, reason, and act on behalf of marketers. Together with OpenAI, we’re making this new way of working easy to adopt and scale. So brands can move faster, spend smarter, and win the moments that matter most.”
Transforming Marketing Workflows with AI
Further, the open-ended nature of question-and-answer marketing enables marketers to pose questions in natural language for real-time answers. As such, brands will be able to move from using dashboards to using answers. At the same time, there is a focus on enterprise-level security in the collaboration on using AI for marketing needs. Zeta retains control over how the data is used while also maintaining compliance. This setup facilitates scaled operations for a business or enterprise. In effect, the question-and-answer marketing collaboration positions Athena by Zeta as the next generation in AI marketing solutions.
“Athena is already transforming how our team works. Generating segment-based reports and running ad hoc analysis in seconds. Has been a game-changer,” said Deborah Cook, Vice President, Data Intelligence at TKO Group Holdings, Inc. “Tasks that once required significant manual effort now happen instantly. As Athena expands into deeper insights, we’re excited about its potential for broader adoption across our business.”
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News Source: Businesswire.com
