Stackline recently launched a new solution called AI Visibility to help consumer brands. This tool provides deep insights into how shoppers find products through conversational platforms. It specifically tracks interactions on popular systems like ChatGPT and Amazon Rufus. The platform fills a major gap in the current retail market. Many shoppers now use agentic commerce instead of traditional search bars. This shift requires brand leaders to adapt their measurement strategies quickly.
Driving Growth with Real Intelligence
The AI Visibility module sits within the existing Stackline Shopper Analytics suite. It monitors millions of real shopping questions asked by users every week. The brands can see exactly what products an AI recommends to consumers. This information helps teams understand how exposed their competition is in real-time. They can also view holes in their rankings for current AI rankings. Moving over to this model allows strategic planning. The companies can see what citations bring in the most traffic.
“AI Visibility equips brands with the clarity needed to adapt as conversational discovery becomes central to shopper journeys,” said Michael Lagoni, CEO at Stackline.“This isn’t just about visibility, it’s about turning real shopper behavior into actionable strategy.”
The system also measures impression volume for every brand and product. It reveals how often a brand appears in AI-generated answers. This will form a closed loop with respect to the performance of conversational commerce. These new sets of metrics will now be measurable against traditional sales data for the world of retail. This is a must for businesses in the modern era. Most brands need this intelligence to stay ahead of evolving habits. The platform supports over 7,000 global brands with its retail technology.
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News Source: Businesswire.com
