Kroger strengthened its generative AI strategy by expanding its Google Cloud partnership, aiming to accelerate digital innovation & improve customer-focused capabilities. The company aims to boost personalization on digital platforms, and Kroger will use advanced AI to further simplify customer interactions. The Kroger generative AI approach also helps with better product discovery and personalized recommendations.
Yael Cosset, Executive Vice President and Chief Digital Officer for Kroger, highlighted the new shopping assistant’s benefits.“ We know our customers want a seamless experience that adapts to their daily needs, & the Shopping Assistant helps transform customer engagement. Shoppers can create lists based on recipes, budgets, and family preferences. We are streamlining basket building, relevant offers, and faster delivery, making grocery shopping simpler and more personal. Giving families more time to enjoy the foods they love.”
Driving Operational Excellence with AI
Kroger also confirmed that Google Cloud’s generative AI capabilities would serve as the basis for new customer-oriented functionalities. Besides, these technologies would also contribute to automating some repetitive tasks and enhancing operational activities. Faster decisions would also become possible for Kroger. In fact, it would experience improved online engagement. Additionally, the Kroger generative AI would allow its merchandising and supply chain teams to gain better insights from data. Kroger Senior Vice President and Chief Information Officer, Yael Cosset, acknowledged the significance of this new relationship. The retail competitive intensity means Kroger now invests in its digital transformation. Hence, Kroger finds it essential to include AI in its long-term strategy.
Darshan Kantak, Vice President of Product for Applied AI at Google Cloud, emphasized Kroger’s AI innovation.“ Kroger is pioneering the future of commerce by embracing true generative & agentic AI at the heart of their customer journey. With Gemini Enterprise for Commerce, Kroger will be setting a new standard for grocery. Ensuring its agent becomes a comprehensive digital concierge across every customer touchpoint.”
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News Source: PRNewswire.com
