SuperAwesome made a significant audio content acquisition with its purchase of Starglow Media. SuperAwesome is further solidified as a significant player within the kids’ and family audio content space with this acquisition. Furthermore, SuperAwesome’s footprint is further amplified across worldwide digital entertainment platforms with this purchase. The significant keyword here is “audio content acquisition,” which underscores SuperAwesome’s dedication to growing its content bases and ecosystems. It is known that Starglow Media has a robust portfolio of kids’ and family audio content. They also run the largest ecosystem for children’s audio content worldwide. In addition to the above-mentioned points, they have stories, music, podcasts, and learn content within their portfolio.
Of the acquisition, Nick Walters, President and CSO of SuperAwesome, said:“ We made this acquisition with a clear belief that the next generation of engagement is rich with sound. Audio is an incredibly powerful and emotive memory trigger, sitting at the center of shared moments in kids’ and families’ lives, around the IP and characters they love. With the addition of Starglow Media, SuperAwesome furthers our leadership as the comprehensive, multi-channel way for brands to safely and measurably engage Gen Alpha wherever they are, at scale.”
SuperAwesome confirmed that this acquisition will enhance product development and simultaneously strengthen consumer engagement across its platforms and services. Additionally, the incorporation would pave the way for the development of new distribution solutions for brands as well as creators. Moreover, the development would offer more opportunities for digital engagement for young consumers. This audio content buy would help SuperAwesome continue its innovation journey in the domain of children’s media.
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News Source: Businesswire.com
