Key Food has joined forces with Swiftly in order to improve the online shopping experience. Extend the retail media growth offered in more than 460 supermarkets. This initiative will enable Key Food to transform its online environment & thus be able to compete effectively in the market. Through the partnership, Key Food will implement the App & Web platform and the Alcohol Cashback™ solutions offered by Swiftly. The solutions will enable the company to increase its digital interaction and hence customer loyalty.
“Key Food currently operates in eight states. In our largest market, we are serving over 8 million shoppers,” said Dean Janeway, CEO of Key Food Stores Co-Operative, Inc.“ Partnering with Swiftly is a strategic investment in our future and allows us to create a more connected experience. Personalized experience that drives bigger baskets, deeper loyalty, and sustainable growth.”
Driving Digital Engagement and Retail Growth
Moreover, the initiative is to keep up with the quickly evolving online shopping trips among grocery shoppers. With the projected valuation of digital retail media reaching $100 billion by 2027. Key Food chose Swiftly’s trusted solutions to simplify technology, deliver personalized digital engagement, and support growth for its business. Swiftly’s technology platform helps regional and independently owned grocery chains with enterprise technology. Moreover, when grocers work with Swiftly, there are usually observed enhancements in basket size or frequency. Visit our loyalty rates and various digital engagements. Swiftly will implement their digital technology and personalized offers and experience with Key Food’s brands in the next few months.
“Digitally engaged shoppers are a retailer’s most valuable asset. Key Food is taking bold action to lead in this new era,” said Henry Kim, Co-founder and CEO of Swiftly. “ Swiftly exists to level the playing field for independent grocers. With Key Food, we see a tremendous opportunity to create measurable value, greater shopper loyalty, and increased in-store traffic. Long-term revenue growth across all 460+ stores.”
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News Source: Businesswire.com
