LIV made major announcements related to LIV’s management team, appointing Lauren Chadwick as the new Vice President of Marketing. Kesha Howard is the Vice President of Customer Experience. Chadwick will oversee LIV’s marketing functions and will drive brand and revenue growth. Chadwick has rich expertise in growing usage and transaction-driven SAAS businesses. Prior to joining LIV, she worked as the Senior Vice President of Growth Marketing at Backlight. She also held prior roles at Blackhawk Network and CashStar.
Ben Kaplan, Chief Executive Officer of LIV. Said: “Lauren brings a strong combination of strategic marketing leadership and hands-on experience growing transactional SaaS businesses. Her ability to drive revenue growth and elevate brand awareness will enable LIV to expand its reach. Impact across the fire and life safety industry.”
Cole Harding, Chief Customer Officer of LIV. Said: “Kesha is a proven customer experience leader who knows how to scale teams, processes, & results in high-growth vertical SaaS environments. Her background in PropTech and private equity-backed organizations makes her uniquely qualified. To help LIV deliver exceptional customer outcomes while enabling long-term growth.”
Driving Growth Through Customer Experience and Marketing
Simultaneously, Howard is responsible for customer lifecycle strategy & operations. She is in charge of customer success, partner success, & product support. With over 15 years of experience as a leader in customer success. In vertical software, Howard brings a wealth of knowledge and expertise. Prior to LIV, Howard was Senior Director of Customer Success at ResMan. It is clear that these appointments will help LIV deliver even more value to the fire and life safety markets.
Ben Kaplan, Chief Executive Officer of LIV. Said: “Lauren and Kesha each bring proven leadership in areas that are critical to LIV’s next phase of growth. Lauren understands how to lead marketing organizations that create real revenue impact. Kesha knows how to build customer experience teams that drive adoption and deliver measurable, positive outcomes. Together, they strengthen our ability to grow responsibly and serve our customers effectively. Deliver long-term value across the fire and life safety ecosystem.”
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News Source: PRWeb.com
