Statusphere has raised $18 million in Series A funding to further influencer marketing for new-age brands. Statusphere aims to achieve its mission of trust and scale in retail and consumer markets. The Series A funding round was led by experienced growth investors. The round also included contributions from existing investors. Statusphere is now looking to enhance its platform and brand offerings. The company is also working to increase its engineering and go-to-market teams. Statusphere targets influencers who are already fans of the products they endorse. As such, influencer marketing campaigns create genuine content rather than scripted content.
“Human-generated content is quickly becoming the most valuable driver of brand discovery. But influencer-marketing solutions weren’t built to scale for the enterprise,” said Kristen Wiley, CEO and founder of Statusphere. After years of testing different platforms. I built Statusphere to solve that challenge by giving brands a smarter way. A more automated way to activate creators at scale without sacrificing authenticity. As discovery moves toward AI-driven and agentic search, Statusphere is built for this moment. Our Series A positions us to accelerate what’s next.”
Scaling Authentic Influencer Marketing With Automation
In addition, the service helps brands scale their creator programs. The self-service platform helps brands onboard, evaluate, and monitor performance. This has led to enhanced results for marketers. Statusphere collaborates with leading retailers and consumer brands in the beauty, food, wellness, and lifestyle sectors. On the other hand, creators are offered guidelines and fair compensation. This has led to the enhancement of collaboration in the long run. Statusphere further cements its position in the influencer marketing space with this round of funding. The company is still relying on creator partnerships for scalable and trustworthy growth.
“Volition invests in companies that are not just leading emerging categories. But defining them with data and proven automation,” said Larry Cheng, Managing Partner and Co-founder at Volition Capital. “Statusphere is creating infrastructure that addresses a fundamental shift in how consumers discover and trust brands. With a depth of insight that’s hard to replicate, this platform compounds in value as it scales.” “The company’s rapid growth over the past year reflects strong market adoption. We’re excited to partner with the Statusphere team as they build the future of marketing.”
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News Source: Businesswire.com
