Klaviyo has launched its AI marketing app within ChatGPT, providing marketers with direct access to data and workflows. The launch enables teams to build campaigns, measure performance, and act on customer insights using natural language. The AI marketing app is intended to simplify everyday marketing tasks. In addition, the integration enables the connection of ChatGPT to Klaviyo’sCustomer Data Platform. Marketers are now able to ask questions, create segments, and take actions without having to use multiple tools.
Enhancing Marketing Efficiency with AI
Moreover, users can compose emails, construct SMS messages, and create automation flows using ChatGPT. The AI marketing tool also allows users to query data in real-time. Thus, marketers can make decisions quickly using real-time data. The tool is accessible to all Klaviyo users without any extra charges. The tool is beneficial to brands operating in the e-commerce, retail, and digital commerce industries. Moreover, the release of the tool indicates that Klaviyo is committed to the adoption of AI. On the other hand, Klaviyo is still developing its AI roadmap. The company intends to incorporate more automation and predictive analytics into the tool. In the end, the integration of ChatGPT enhances Klaviyo’s position in AI-powered marketing technology.
“When OpenAI introduced apps, it unlocked a new kind of software experience. One where tools can live directly where people already think and work,” said Andrew Bialecki, Co-Founder and Co-CEO, Klaviyo. “For marketers, that means they can harness their data wherever their ideas happen. Our new app in ChatGPT is an important step in the direction of bringing decision-making together with data and action. It’s built for how marketers work in this new world and sets a foundation for even deeper capabilities. From campaign creation to real-time customer insights that don’t require separate dashboards or interfaces.”
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News Source: Businesswire.com
