The Interactive Advertising Bureau (IAB) has named Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Board Chair for 2026. This appointment is another demonstration of IAB’s commitment to digital advertising growth and innovation. As IAB Board Chair, Levin will help inform policy and strategic efforts across the industry. Levin has been a member of the IAB Board since 2020 and is actively engaged in several working groups that are developing standards for the digital media industry.
“As the digital industry embarks on another seismic shift driven by AI. Our industry must rethink everything. How we approach media, measurement, commerce, creativity, workflow, privacy, and consumer trust,” said David Cohen, CEO, IAB. “As IAB marks its 30th year. I’m energized by the leadership Alison and Alan bring to tackle today’s complex landscape while building for what’s next. Together, they bring the strategic clarity, operational expertise, & future-focused leadership needed to guide IAB and the industry into the future. The road ahead is not incremental; it’s transformational, and industry collaboration is critical for us all to succeed.”
Leadership Strengthens IAB’s Strategic Direction
In addition, Levin has deep experience in media, tech, and brand partnerships. Her past leadership at AT&T, where she led global advertising and data strategy, further validates her for this role. The IAB also announced that Lisa Utzschneider, CEO of Integral Ad Science, will serve as Vice Chair in 2026.
“I’ve been proud to serve on the IAB Board during a time of tremendous growth & innovation for our industry,” said Levin. “Taking the lessons I’ve learned along the way and from my predecessor, Shenan Reed. I look forward to continuing this work of bringing together diverse voices from across the ecosystem. Helping brands and publishers embrace change, and ensuring our industry remains focused on delivering value to consumers and marketers alike.”
“IAB plays a critical role in bringing the industry together around the standards. Transparency that unlocks digital advertising’s full potential,” said Moss. “I’m looking forward to working with Alison and David. The IAB Board as we tackle what matters most: building new measurement solutions that deliver real outcomes, enabling AI. That creates actual value and shapes an industry that works better for everyone.”
“As IAB turns 30, it’s not just about our own milestones, it’s about honoring. The digital advertising industry’s transformation and the incredible progress we’ve made together,” said Carryl Pierre-Drews, EVP and CMO, IAB. “We’ve gone from static banners to immersive, interactive, AI-powered experiences. IAB will continue helping the industry navigate change responsibly, creatively, and strategically.”
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News Source: PRNewswire.com
