USA TODAY has unveiled the 38th edition of its Ad Meter competition and is calling on fans to vote. The yearly program decorates a list of the most popular Super Bowl commercials. Besides that, it is continuing a tradition that has lasted for several decades. The Ad Meter competition gives fans the opportunity to evaluate the commercials aired during the game. Spectators can rank ads as the action unfolds. Therefore, companies get instant audience reactions. Moreover, people engaged in the contest are able to get to it through USA TODAY’s online platforms. The way to vote is not only easy but also free. Hence, a greater number of fans may take part.
“USA TODAY’s Ad Meter has been the go-to barometer for Super Bowl ads for 38 years. Serving as a gauge for the most groundbreaking and captivating commercials,” said USA TODAY Senior Vice President Monica Richardson.“Each year, Ad Meter reflects not only which ads resonate with viewers. But also how brands push creative boundaries on one of the world’s biggest advertising stages. This year, we’re thrilled to welcome State Farm as our presenting sponsor.”
Celebrating Advertising Excellence
USA TODAY brought Ad Meter to life in 1989. Since that time, it has been regarded as a standard ofadvertising excellence. The contest is about honoring the most creative, compellingly told, and impactful works. Besides. The brands attach great importance to the exposure they get from the Ad Meter listings. A top ranking can be a great driver of both awareness and engagement. Thus, the advertisers keep a close eye on the results. USA TODAY is counting on high involvement for the 38th edition. The company is still putting money into the development of interactive experiences. In the end, the Ad Meter competition is still the highlight of the advertising industry.
“The Big Game is one of the few moments. Where the commercials are just as anticipated as the game itself,” said Kristyn Cook, Chief Agency Sales & Officer at State Farm.“It’s a massive fan experience, and USA TODAY Ad Meter is a unique opportunity. To facilitate the national debate on what resonates the most. In addition to this, sponsorship is a chance for us to celebrate marketing excellence. It also allows us to deepen our relationship with millions of viewers. Keep fans thinking about State Farm long after the game.”
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News Source: Businesswire.com
