Bitwise has appointed Sarith Sabarinath as Senior Vice President and Global Head of Marketing. This is part of a move to increase leadership in global marketing for the company. The move will also see an increase in accelerating enterprise growth while increasing brand exposure globally. The company is pursuing this move as part of a strategy to increase the value of data, analytics, platform engineering, and AI services.
Under this new role, he will be charged with responsibility for leading the global team of marketers with the goal of unifying go-to-market execution efforts globally. The company views this role as critical to sustaining long-term growth momentum. Sabarinath brings nearly two decades of experience across high-growth technology organizations. His background includes brand evolution, strategic storytelling, and enterprise go-to-market alignment. Bitwise knows that its expertise will take global visibility to a higher level.
Executive and Leadership Perspectives
Raman Sapra, Global Chief Executive Officer of Bitwise, remarked on the strategic significance of this appointment. He pointed to Sabarinath’s potential to establish great brands and marketing engines. Sapra noted the company continues expanding its enterprise-focused AI capabilities. Bitwise sees focused marketing leadership as essential for scaling customer relationships worldwide.
Sarith Sabarinath shared his perspective on joining Bitwise:
“I’m excited to join Bitwise at a pivotal moment for the industry. With our deep modernization heritage and rapidly expanding AI capabilities, Bitwise is uniquely positioned to lead enterprises through data-led, AI-driven transformation. I look forward to sharpening our global narrative, elevating our market presence, and partnering closely with our teams, customers, and hyperscaler ecosystems to unlock the next phase of growth.”
Sabarinath shared enthusiasm about joining Bitwise during a transformative industry phase. He emphasized the company’s modernization heritage and expanding artificial intelligence capabilities.
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News Source: PRNewswire.com
