Domo has announced the availability of Domo MMM AI marketing measurement. A new AI-powered marketing solution aimed at enabling organizations to prove the budget impact of their marketing efforts. This solution uses advanced AI capabilities to filter out what is actually being achieved by marketing initiatives. Additionally, it can assist marketing teams in making significant decisions by creating the solution with Stella Growth Intelligence. This allows marketers to look into the causality of what is being achieved by their strategies. With Domo MMM, marketing organizations can use advanced AI capabilities. To develop a quantified sense of how spending can be adjusted to generate future revenue. This is done using advanced AI and Bayesian modeling.
“Marketing leaders are under pressure to defend spending with real financial evidence. Not assumptions or correlations,” said Mark Boothe, chief marketing officer at Domo. “Domo MMM gives teams shared, AI-generated proof they can trust. It turns marketing measurement from a retrospective exercise into a living, decision-making system.”
Real-Time Insights and Data Integration
Similarly, it operates as a perpetual process to ensure that insights are regularly updated. In addition, marketers and financial officers can ask questions about campaign performance. In natural language and get answers and predictions based on evidence. Secondly, Domo MMM securely plugs into the organization’s existing data environment. In addition to this, it integrates various data points. Such as media investment, sales figures, and external factors like seasonality and price changes. In addition, the analysis can display preliminary findings within 10 minutes. Thirdly, it assists in identifying under-performing funds, together with opportunities to allocate funds differently. In addition to this, Domo MMM is available at this time via Domo account teams. There is a smaller version available via Snowflake Marketplace.
“By combining Stella’s incrementality modeling with Domo’s orchestration. AI Service Layer, we’ve made sophisticated measurement accessible at software speed,” said Brenden Delarua, co-founder at Stella Growth Intelligence. “This is marketing intelligence that feels immediate, practical, and built for real-world decision-making.”
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News Source: Businesswire.com
