Fintech Growth is still a key area, as Sunbit announces. The appointment of Shachar G. Scott as the Chief Marketing Officer. This is an indication that the company is determined to develop its brand presence. Scott has a rich background in marketing and fintech innovation. As such, Sunbit will have enhanced positioning within its expanding customer base. The company continues to develop its platform in the retail and service sectors.
In a statement, Arad Levertov, co-founder and CEO of Sunbit, said: “From day one, Sunbit. Has been built around a simple belief that financial services should work for people, and not the other way around. This is the right hire, at the right moment. As we enter our next stage of growth, Shachar’s leadership will extend the scope & scale of awareness in the market. Her experience will be critical as we deepen customer advocacy and sharpen our brand and product positioning. Bring Sunbit’s value to exponentially more people.”
Leadership Focus on Brand and Market Expansion
In addition, Scott will be responsible for brand strategy, demand generation, and customer engagement initiatives. He will also work closely with the executive teams on growth strategies. Therefore, Sunbit expects to enhance awareness among partners and consumers in general. Moreover, the hiring of Scott demonstrates the company’s dedication to innovation in financial technology. Nevertheless, the company will continue to emphasize responsible and accessible payment options. In addition, the executives pointed out the significance of seasoned marketing leadership at this point in time. In conclusion, the change in leadership demonstrates Sunbit’s ambition to further develop its fintech presence. Therefore, the company is poised to take advantage of new opportunities in the dynamic market.
In a statement, Shachar G. Scott, Chief Marketing Officer at Sunbit, said: “Sunbit is solving real problems. For real people, by making financial services more human, transparent, and accessible in everyday life. I’m excited to help extend that impact, ensuring more consumers understand Sunbit’s value, and that the brand promise reflects the care, responsibility, and innovation behind the product.”
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News Source: Businesswire.com
