LiveRamp has appointed Kristi Argyilan to its board of directors to accelerate commerce media innovation globally and strengthen data collaboration. The company aims to expand AI-driven marketing capabilities across its data collaboration network for brands, retailers and global partners worldwide.
Argyilan currently serves as global head of advertising at Uber, leading growth across mobility and delivery platforms worldwide markets today. Previously, she led retail media strategy as senior vice president at Albertsons Companies,s driving measurable performance resultsand significant growth initiatives. There, she scaled Albertsons Media Collective and advanced industry measurement standards across omnichannel advertising environments for national brand partners successfully. Her appointment reflects LiveRamp’s commitment to strengthening commerce media leadership and delivering trusted data collaboration solutions for enterprise marketers globally. LiveRamp continues to position its network as essential infrastructure connecting brands, retailers, publishers and technology platforms across global advertising ecosystems.
Executive Perspective on Growth
Scott Howe emphasized Argyilan’s pioneering expertise in retail media and her ability to drive transformative growth across complex marketplaces worldwide.
“Kristi is a rare talent who didn’t just participate in the retail media revolution—she wrote the blueprint for it,” Scott Howe said. “As commerce media matures into a critical pillar of the global economy, Kristi’s deep operational expertise and visionary mindset will be invaluable. Her leadership will be pivotal as we accelerate AI-powered marketing to help our customers drive business growth and build enduring brand value.”
Argyilan expressed enthusiasm about joining the board and supporting secure collaboration across the advertising ecosystem for sustainable industry innovation efforts.
“I have long admired LiveRamp for its unique position as the essential data collaboration network connecting the advertising ecosystem,” she said. “Commerce media is entering a new era of maturity where success is defined by the strength of the network and the ability to drive and understand real-world actions. I am thrilled to join the Board and help LiveRamp continue to lead the industry in creating value through secure, trusted collaboration.”
She highlighted the growing importance of network strength and measurable real-world business impact in modern commerce media strategies globally today. With this appointment, LiveRamp reinforces its strategy to lead AI-powered marketing and commerce media transformation worldwide for enterprise customers everywhere.
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News Source: Businesswire.com
