B2B Marketing Exchange, powered by Advertising Week, is still consistently a premier event for high, level B2B professionals who want to deep dive into expertise and widen industry networking. The conference makes good use of educational, inspiring keynote speakers, practical sessions, workshops and curated networking to expose practical insights and experiences that will help shape marketing technology. Besides, B2B marketers, the event is also attended by marketing, content and sales leaders.
The post will be held at the Omni La Costa Resort & Spa, Carlsbad, from March 9, 11. B2BMX 2026 is going to be a three, day gig with various opportunities to learn, grow, transform and network. It will feature insightful sessions, visionary keynotes and vibrant Marketplace experiences to effectively boost the revenue and growth of attendees.
Expert Keynotes Speakers at B2BMX 2026
Benedict Evans is an independent analyst with more than 25 years of experience studying mobile, media, and the broader technology sector. He is widely recognized for his insightful take on the market, which continues to influence the industry’s conversations. Throughout his career, he has helped build a strong track record in analyzing major tech shifts by working in equity research, corporate strategy, consulting, and venture capital.
During his keynote, AI Eats the World, Evans will highlight how the worlds four largest technology platforms together shelled out over $400 billion on artificial intelligence in 2025. His talk is going to handle the question of how this flood of investment is changing the way work gets done, where AI gives the most practical value, and which industries will likely experience both big gains and disruption as the platform progresses.
Ashley Faus is a marketer, writer, and speaker who has the advantage of having the creative background different disciplines that have shaped her from her experiences as a performer and fitness enthusiast. She wrote the book Human, Centered Marketing: How to Connect with Audiences in the Age of AI, and her work has been featured in well, known publications such as TIME and Forbes. At present, Faus is employed at Atlassian, where she works to enable teams to reach their maximum potential through collaboration.
During his keynote address, “Human, Centered Marketing in the Age of AI, ” Faus highlights that the element of trust remains a brand component that cannot be automated. This talk will discuss human, centered marketing in the age of AI and will bring up the fact that trust is one thing that brands cannot automate. The event will concentrate on giving the attendees inspiring frameworks, methods, and real, life examples of how marketers can transform customer journeys, workflows, and metrics and at the same time developing real connections with the people behind the screens.
Elfried Samba, CEO and Co, Founder of Butterfly Effect, is still very much pushing community, led growth as a major element of marketing today. At Gymshark, where he was initially the Global Head of Social Content, he was instrumental in growing the brand’s community to over 20 million followers, thus contributing to the brand’s valuation of 1.4 billion.
In his keynote titled Building a Sexy Brand in an Unsexy Industry, Samba will be making the case that the growth of B2B is fundamentally a matter of human connection, trust, and reputation. He plans to share his insights derived from collaborating with big names like Netflix, Bumble, and McDonald’s and will discuss simple models that lead to altering people’s trust into a community, as well as increasing the revenue sustainably without solely relying on performance marketing.
Dane Vahey, Head of B2B Marketing at OpenAI, is responsible for leading initiatives that assist various organizations in adopting artificial intelligence on a large scale. Vahey was the first B2B marketer at OpenAI, and in this position, he launched a range of programs to support businesses of all sizes. Before that, Vahey played a major role in setting up the B2B marketing function at Stripe, and his career in product marketing began at Salesforce.
In his keynote speech, You Can Just Build Things, Vahey will showcase the power of a hands, on approach to AI adoption and how it is changing what individuals and teams can achieve. The discussion will also cover the reasons why Agile, Down, to, Earth AI use is more important than theory and how marketers may expand their roles as builders through research, automation, and creation skills.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: b2bmarketing.exchange
