SOLUM and EWQ expanded their strategic partnership for advanced in-store digital communication solutions. New technology in stores keeps making the shopping experience better. Both companies also want to build connected retail ecosystems. SOLUM is a company that provides retail solutions all over the world. It is at the cutting edge of hardware innovation. While that happens, EWQ is working on software-based solutions for retail infrastructure. They all work together to improve the digital retail transformation.
The partnership also speeds up the integration of technology across all retail networks. Retailers increasingly demand smarter communication tools. Therefore, this collaboration supports evolving retail technology trends. In addition, the companies plan commercial cooperation expansion. As a result, they will provide unified digital communication platforms for stores worldwide.
Customers have a better time shopping in stores with ScanToPair integration.
The main goal of the partnership is to bring together SOLUM’s Newton ESL system and digital signage technologies with EWQ’s ScanToPair solution. ScanToPair lets you pair products quickly and easily by scanning a barcode. As a result, prices and product information are automatically updated on all retail displays. So, the prices are much more accurate. Additionally, the solution connects Electronic Shelf Labels (ESL), E-Paper displays, and digital signage networks. Retailers can manage product communication efficiently. Transitioning to automated retail operations becomes simpler. Moreover, customer shopping experiences become more engaging and interactive.
Under the collaboration, SOLUM provides core hardware infrastructure. Meanwhile, EWQ delivers software layers through ScanToPair and the EWQ ZONE platform. These systems operate on a modular microservice architecture. Therefore, retailers can scale operations smoothly. Furthermore, pricing management and digital content delivery become centralized.
Nordic Market Growth and New Retail Ideas for the Future
In addition to integrating their technologies, both companies agreed to make their long-term collaboration plans stronger. The first step in the expansion will be to focus on the Nordic retail market. EWQ’s strong presence in the region will help it enter new markets and grow. Later, the businesses will look at more global markets.
Statement: Sampo Brisk, CEO of EWQ, said, “We believe retail environments should evolve into connected zones where brands and customers interact seamlessly. Expanding our partnership with SOLUM enables us to integrate digital touchpoints in a way that enhances customer experience while delivering measurable operational value for retailers.”
Gisle Elvebakken, Country Manager for the Nordics at SOLUM Europe, said,
“This expanded collaboration reflects the openness of SOLUM’s ecosystem and our commitment to working with strong partners to deliver the best possible solutions to retailers. By integrating our hardware leadership with EWQ’s advanced software capabilities, we are supporting retailers in building scalable and future-ready digital infrastructures.”
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News Source: Businesswire.com
