LiveRamp has partnered with Scowtt to enhance AI advertising optimization on all digital marketing platforms. This partnership makes AI advertising optimization even better. Additionally, it allows marketers to leverage predictive intelligence to enhance performance. Moreover, Scowtt incorporates its predictive models powered by AI into the LiveRamp data collaboration platform. As a result, marketers can experience enhanced targeting and return on ad spend. Additionally, this is the first partnership of its kind in the industry.
“Scowtt’s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp’s focus on using data collaboration to supercharge the benefits of data,” said Eduardo Indacochea, CEO and Founder of Scowtt.
Scowtt delivers CRM-driven predictive signals using first-party customer data. As a result, advertisers can improve campaign performance without restructuring workflows. Additionally, brands can activate predictive optimization scores directly inside the LiveRamp platform.
Predictive AI Models Improve Marketing Performance
Scowtt’s AI advertising optimization models analyze customer CRM signals in real time. Then, they generate predictive conversion values for programmatic advertising channels. Therefore, marketers can improve performance metrics without adopting new platforms. Notably, customers have seen an improvement of over 40% in ROAS with the help of this technology. At the same time, even brands with limited CRM data can benefit from third-party intent and targeting insights. As a result, performance optimization is made more accessible.
LiveRamp’s deterministic identity technology connects consumer data across multiple devices. Then, it delivers people-based marketing insights. In addition, privacy protections remain intact throughout the process. Marketers can combine people-based insights with Scowtt’s predictive AI advertising optimization models. As a result, they can build a unified conversion value framework. Subsequently, this framework enables continuous campaign optimization.
Platform Integration Expands AI Capabilities
LiveRamp continues expanding its AI ecosystem through strategic integrations. Moreover, the company focuses on improving media performance through advanced partnerships.
“LiveRamp is committed to helping our customers harness the cutting edge of AI tools, both within our platform, as well as through our extensive data collaboration network of integrations and partners,” said Dave Eisenberg, Chief Strategy Officer at LiveRamp.
LiveRamp customers can maximize media efficiency using Scowtt AI models. Furthermore, these models are designed by platform experts. Therefore, advertisers gain stronger performance insights and better conversion predictions.
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News Source: Businesswire.com
