Klaviyo and Google have formed a Strategic Alliance that is meant to power the next generation of autonomous, AI-driven customer experiences. The partnership will leverage Google’s capabilities in search, advertising, AI, and messaging, as well as Klaviyo’s real-time customer data and decisioning engine. The two companies will work together to enable brands to provide seamless experiences from discovery to service and loyalty.
The Emergence of Autonomous Experiences
As consumer behavior becomes more mobile and dynamic, brands can no longer rely on static campaigns. They also cannot depend on fixed customer experiences. Autonomous experiences represent the future of intelligent systems. These systems interpret real-time customer context instantly. They decide on the next action immediately. They continuously optimize based on evolving behaviors.
“Commerce is entering a phase where software doesn’t just execute tasks, it makes decisions,” said Andrew Bialecki, Co-Founder and Co-CEO of Klaviyo.“Together with Google, we’re expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of their customer relationships.”
This collaboration enables brands to move beyond one-size-fits-all outreach and toward adaptive engagement models that respond to live customer intent signals across Google’s ecosystem.
Connecting Discovery, Engagement, and Service
Klaviyo and Google are deepening integration and increasing shared investment. Together, they are working to connect discovery, engagement, and service into a single customer experience. Data signals from Google Surfaces can now trigger personalized experiences in Klaviyo, with each interaction informing a single customer profile. This is made possible by the Klaviyo Data Platform, which processes 3.4 billion interactions daily across 8 billion customer profiles.
“Google views Klaviyo as a key marketing player in this new era of agentic commerce,” said Stephen Brough, Global GTM Head, RCS for Business. “This deepened collaboration across our two companies and product lines will help Google bring real-time customer intelligence to every touchpoint a consumer has – from ads to AI.”
More integrations and new concepts for RCS
The announcement enhances existing integrations such as Google Ads, BigQuery, and Nano Banana. This allows brands to enhance targeting, manage data in one place, and create marketing content with AI. RCS for Business is at the forefront of this development, turning messaging into an interactive and conversational storefront experience. Klaviyo is one of the first to provide access to Google Search within RCS experiences. The feature is currently available through a limited pilot program.
“RCS for Business allows us to show up in a way that actually reflects the POPFLEX brand – personal, interactive, and intentional,” said Jen-Ai Notman, Vice President of Marketing at POPFLEX. “As the customer journey becomes increasingly mobile, messaging isn’t just a re-engagement tool anymore. It’s becoming a true storefront – a place where discovery, connection, and conversion can all happen seamlessly.”
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News Source: Businesswire.com
