MDVIP has named Alyssa Schaefer as the new Chief Marketing Officer, starting on February 2. This strategic personnel change clearly indicates that MDVIP remains committed to the progress of primary care growth across the country. The organization continues to hire experienced executives who have a deep understanding of the transformation of the healthcare industry. In addition, MDVIP is also working towards improving the performance of physicians and patients through strategic leadership.
Schaefer has more than 20 years of experience in brand strategy and performance marketing. She has always been able to grow businesses with unique and compelling value propositions. Now, she will be responsible for leading consumer marketing efforts at MDVIP to drive primary care growth. In addition, she will also improve brand awareness and support the expansion of physician practices across the country.
Deep Healthcare and Physician Insight
Notably, Schaefer has a deep understanding of the challenges faced by physicians and the changing dynamics of the healthcare market. She previously served as General Manager and Chief Experience Officer at Laurel Road. Laurel Road provides digital banking solutions tailored specifically for healthcare professionals nationwide. There, she addressed physician pain points, including burnout and limited time. Furthermore, she designed financial solutions that reduced administrative burden for physicians. As a result, she helped healthcare professionals achieve meaningful long-term financial stability.
“As we continue building on MDVIP’s success, we’re investing in talent that deeply understands customer experience and the needs of our community,” said Larry Kutscher, CEO and Board Chairman of MDVIP. “Alyssa has spent years focused on understanding what physicians need to thrive. Her experience building and leading teams makes her the right leader to unlock the potential of our physician community and reinforce the importance and opportunity of personalized primary care.”
Proven Marketing Leadership and Sustained Momentum
“MDVIP is where purpose and performance come together to make healthier lives happen,” said Alyssa Schaefer, Chief Marketing Officer of MDVIP. “I’m thrilled to be building on the great momentum here and proud to join a company that gives physicians the time, tools, and relationships they need to deliver exceptional care. There’s an incredible opportunity ahead, and I’m excited to help bring MDVIP’s story to more patients and physicians across the country.”
Earlier, Schaefer held senior roles at American Express and American Express Global Business Travel. She led global marketing initiatives and partnered with cross-functional teams across markets. Currently, she advises Titan, an AI banking platform, on go-to-market strategy. Schaefer joins MDVIP after 100 consecutive quarters of sustained business growth.
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News Source: PRNewswire.com
