Michelle Harvey joins Truvista Fiber as Vice President of Marketing, strengthening Truvista Fiber’s broadband growth strategy. Truvista Fiber announced Michelle Harvey as Vice President of Marketing to accelerate fiber broadband expansion across South Carolina and Georgia. Truvista Fiber provides fiber-optic-based broadband, video, and advanced technology solutions in the key markets of the Southeast. In addition, the company is also extending high-speed internet infrastructure to cater to the growing demand for a stable internet connection. Jeff Auman, the chief growth officer at Truvista Fiber, praised Harvey’s leadership qualities and marketing acumen.
“Michelle brings deep strategic expertise to our leadership team,” said Jeff Auman, chief growth officer for Truvista Fiber. “Her track record of driving growth through innovative marketing, brand storytelling and customer-centric programs will help amplify our mission of delivering reliable, high-speed connectivity and meaningful community impact.”
Harvey comes with a rich background in telecommunications marketing, which will help Truvista Fiber improve its market competitiveness in the broadband services market. In addition, she will help with investments in fiber expansion and digital transformation. She will also help with digital literacy initiatives and community engagement.
“Truvista Fiber’s commitment to its customers and the communities it serves is impressive,” Harvey said. “I’m excited to join a company that prioritizes connection to opportunity and progress along with technology advancement.”
Enhancing Fiber Broadband Leadership
Harvey will be responsible for brand management, integrated marketing programs, and various communication channel initiatives. Moreover, she will be in charge of digital marketing, traditional advertising, and public relations activities. Additionally, she will be responsible for customer communication and market research activities to improve data-driven decision-making. Her role will play a pivotal part in Truvista Fiber’s efforts to enhance fiber broadband leadership. As a result, the company will be able to accelerate fiber broadband network development and improve market penetration. Truvista Fiber remains committed to its role as a regional leader in fiber-optic internet and connectivity solutions. The appointment of Harvey will further emphasize Truvista Fiber’s dedication to broadband innovation and sustainable regional development.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
