Freestar launched the pubOS, its new Publisher Operating System, for digital media companies. The company partners with trusted digital media brands and provides them with publisher services and monetization knowledge. The pubOS provides a single platform that optimizes monetization, operations, and sustainable growth.
Market Shift and Unified Platform
The digital publishing industry is experiencing intense pressure due to the significant drop in Google search referrals since 2024. As a result, the industry has to optimize monetization and deal with fragmented tech stacks and resource constraints. The pubOS integrates disparate point solutions into a single platform that leverages technology, partnerships, and expertise. The system aligns with modern publishing workflows and simplifies complex operational processes.
“Publishers don’t need another tool; they need a system built for how their businesses actually operate,” said Kurt Donnell, CEO of Freestar. “Monetization remains at the core of Freestar, but today’s publishers need more than just header bidding technology. pubOS is built for the AI Age, with a flexible operating model that helps publishers better manage resources and costs, while tailoring it to their internal teams’ needs and where they are in their growth journey.”
Technology, Marketplace, and Service Model
pubOS centers on Freestar’s proprietary monetization technology and advanced revenue optimization capabilities. It includes a custom Prebid wrapper, an AI-driven yield engine, and unified cross-channel reporting tools. These tools support optimization across desktop, mobile web, and in-app advertising environments. In addition, the integrated marketplace provides identity, compliance, AI solutions, and analytics solutions.
Publishers can personalize their technology infrastructure and streamline vendor management and operations.
With pubOS, publishers can easily integrate with Freestar’s growing network of strategic partners. The list of partners includes TollBit, Dappier, The Media Trust, Ad Fontes Media, Gamera, and Adomik. These partnerships enable AI monetization, content quality, audience analytics, and high-quality ad revenue. The integrated marketplace eliminates friction, vendor exhaustion, and lengthy negotiations. Unlike other platforms, pubOS comes with Freestar’s service offering and expertise. Yield strategists and engineers collaborate directly with publishers to drive proactive optimization.
“The biggest challenge for publishers evaluating new technology isn’t finding solutions it’s integrating and managing them,” said Gareth Glaser, co-founder and CEO of Gamera. “pubOS solves that by giving partners like us a direct, frictionless path to the publishers who need our tools most. Freestar has built something that benefits the entire ecosystem: publishers get faster access to innovation, and partners get meaningful distribution with trusted, premium inventory.”
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News Source: GlobeNewswire.com
