SWBC, a diversified financial services company, has announced Angelica Palm as the company’s new Chief Marketing Officer. Palm has over 20 years of marketing, communications, and brand growth leadership experience. Palm has achieved marketing results and enhanced brand awareness in the competitive financial services industry. Palm will lead marketing efforts and strategic programs as the company’s new Chief Marketing Officer. Her leadership will also help strengthen the company’s mission to deliver impactful solutions, lasting relationships, and exceptional service.
Palm joins SWBC after serving Texas Partners Bank for nearly a decade in multiple marketing leadership roles. Most recently, she served as Senior Vice President and Marketing and Communications Director at the bank. During her tenure, she directed enterprise brand development and improved customer engagement across multiple financial markets. She also optimized marketing channels to improve outreach, strengthen communication strategies, and support consistent brand growth initiatives. These achievements positioned marketing operations to support stronger organizational performance and improved market recognition.
Executive Leadership Welcomes Angelica Palm
“Angelica brings a level of strategic insight, creative vision, and operational excellence that will significantly strengthen our marketing initiatives across the entire organization,” said Charlie Amato, Chairman and Co-founder of SWBC. “Her experience makes her an exceptional fit for this role.”
“Angelica’s ability to bring strategy to life will help propel us into the next chapter of growth and innovation,” said Gary Dudley, President and Co-founder of SWBC. “We’re thrilled to welcome her to our executive leadership team.”
Palm earned a Bachelor of Science in Broadcast Journalism from Texas Christian University. Before joining Texas Partners Bank, Palm worked at Giles-Parscale, McDonald’s Corporation, and Moroch Advertising. These roles gave her strong corporate, agency, and regional marketing expertise across diverse industries.
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News Source: Businesswire.com
