Contentsquare announced the launch of its new AI agent and analytics tools to help businesses map the journey of their customers across different platforms. The Contentsquare AI platform can now provide insights from the web, mobile, ChatGPT applications, and LLMs. Furthermore, Contentsquare AI can help businesses understand the behavior of the audience in real-time. The AI platform addresses the growing need for businesses to gain comprehensive digital experience insights. Therefore, the AI platform can help businesses optimize the way they interact with customers. Additionally, the AI platform can help businesses track how customers engage with the brand.
“Customer experiences today aren’t just human-driven; they involve LLMs, AI agents, and multiple digital touchpoints that act alongside them,” said Jonathan Cherki, CEO and Founder of Contentsquare.“Brands that want to succeed in this agentic era need visibility into every interaction, from conversations and support tickets to social feedback and AI agent behavior. With Sense Analyst and Contentsquare’s 360 experience intelligence, teams can finally connect the dots, prioritize what matters most, and act in real time to improve experiences, retention, and growth.”
Enterprises are still using AI-based analytics to improve the customer experience. Therefore, the company offers the integration of advanced AI tools with actionable insights. Moreover, the platform enables teams to make the digital journey more personalized while monitoring the performance. The AI agent offers automated recommendations and insights as well. On the other hand, organizations are able to get a deeper understanding of the behavior of customers across various applications. Therefore, the AI platform is positioning itself as a leading solution in the digital experience analytics market. The company is still focusing on developing more AI-based capabilities to make the customer journey mapping smooth.
“At Accor, we are committed to bringing the ALL Accor experience to where our guests are. Being a first-mover on ChatGPT allows us to redefine digital hospitality, and partnering with Contentsquare ensures we understand these new AI behaviors from day one to deliver a seamless, personalized journey,” said Yassine HACHEM, SVP E-commerce & Customer Engagement at Accor.
“Contentsquare’s AI capabilities, particularly Session Replay Summaries, have been game-changing for us. They help us analyze user behavior faster and communicate friction points to teams across the organization. Combined with the platform’s visual analytics, we’ve achieved a 31% improvement in conversion rates and made our entire redesign process data-driven rather than subjective,” said Alexandra Alessi, VP of Brand.com at Olaplex.
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News Source: PRNewswire.com
