Hightouch has officially announced a new Zero-Fee DSP Marketplace Solution to help media networks maximize their offsite margins. This innovative tool allows networks to list audiences directly on major platforms. These platforms include The Trade Desk and Yahoo DSP. By removing secondary revenue-share fees, companies can cut their total marketplace costs by half. The solution addresses a major hurdle in the growing off-site media landscape.
Traditional data onboarding often requires expensive middle-layer marketplaces. These layers add extra costs that eat into thin margins. Hightouch changes this by offering a direct route to DSP marketplaces. This efficiency enables media networks to monetize their data more effectively. Advertisers also benefit from faster access to high-quality audience segments.
“Self-service offsite media got a reputation for thin margins because data onboarders made it that way,” said Ian Maier, General Manager of AdTech at Hightouch. “But the underlying model is sound: list your audiences, let advertisers self-serve, collect CPM fees. We just let it work the way it was supposed to, direct data onboarding with no additional fees.”
Improving Performance and Compliance
The Zero-Fee DSP Marketplace Solution includes powerful features like Match Booster. This technology expands audience sizes and extends reach to more households with one click. It also ensures that audiences are available in hours rather than weeks. Furthermore, the platform automates consent management to keep data usage compliant.
Retailers and media networks can now manage their listings from a single dashboard. They can set specific rates and grant access to various advertisers easily. This warehouse-native approach simplifies the entire process for non-technical users. Hightouch continues to lead the industry by prioritizing data activation and cost-effective marketing strategies.
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News Source: Businesswire.com
