Wunderkind recently launched a new Braze Integration to transform identity into revenue. This AI decisioning platform now works directly with the leading customer engagement platform. This partnership helps marketers recognize more web visitors in real time. It also activates behavioral Signals to power high-performing journeys. Brands can now scale one-to-one triggered messages inside a single environment. This connection helps unlock net-new revenue that traditional CRM programs often miss.
Enhanced Marketing Capabilities
The integration helps brands recognize previously unknown traffic across different devices. Marketers can increase their subscription list through more opt-ins on their site. These new subscribers go straight into Braze in real-time. The service also monitors behavior like cart abandonment to send instant email flows. This helps in creating a single view in which marketing efforts are aligned with existing email programs. It also helps in complying with regulations by checking mailability before sending happens.
“Marketers shouldn’t have to choose between performance and simplicity,” said Richard Jones, Chief Revenue Officer at Wunderkind. “By bringing Wunderkind’s identity graph and high-intent Signals into Braze, we’re giving brands a way to recognize more of their shoppers, prioritize their highest-value triggered messages, and run everything inside a single environment their teams already know, without adding another system to manage or rebuilding existing journeys from scratch, and with a clear, measurable lift in triggered and lifecycle revenue.”
“At Kurt Geiger, we’re always looking at how our technology partners can work together more effectively. The integration between Wunderkind and Braze is an important development, bringing together capabilities that support a more connected approach to customer engagement,” said Gareth Rees-John, Chief Digital Officer at Kurt Geiger.
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News Source: Businesswire.com
