AI-Digital has officially relaunched Elevate to solve major transparency issues in digital advertising. This AI-powered marketing intelligence platform helps brands escape the “black box” of programmatic media. Many marketers currently face fragmented tools and unclear algorithms that favor platform revenue. Elevate changes this by unifying research, planning, and reporting into one layer. It allows teams to see exactly how their media investments drive results.
The platform processes billions of data points to generate strategies in seconds. It cuts manual research and planning hours by an impressive 90%. Early adopters claim a 70% saving in the amount of time taken for reporting. This enables the agency to concentrate more on strategic planning for the client. The system is designed to be ecosystem-neutral rather than favoring specific ad vendors.
Moving Toward Glass-Box Intelligence
The relaunch introduces what the company calls a “glass-box” engine. This feature provides complete clarity into every recommendation the AI makes. It makes sure that each action is consistent with the client’s objectives. It is an AI-driven marketing intelligence system that covers Meta, Google, TikTok, and more than 15 other DSPs. Marketers can now control their entire digital universe from one performance dashboard.
Stephen Magli, the CEO of AI-Digital, emphasized the importance of clarity in advertising.
“Programmatic shouldn’t be a black box. With Elevate, we’re giving agencies a clear, AI-powered marketing intelligence platform with capabilities that cut complexity, save time, and keep every decision focused on the client’s KPIs, not platform incentives.”
Programmatic media often causes a massive operational burden for teams. Elevate aims to fix this imbalance by providing unbiased, data-backed insights. The platform is now available to brands and agencies looking for better budget distribution. These updates help ensure that digital advertising remains both measurable and trustworthy.
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News Source: Businesswire.com
