Khoros recently announced the launch of Iris AI, a revolutionary tool for modern businesses. This AI-native social media management and brand care platform integrates social listening, publishing, and engagement. It replaces fragmented toolsets with one intelligent system designed for speed and accountability. The platform ensures that brand voices remain consistent across every digital channel.
The primary goal of Iris AI is to eliminate context loss during customer interactions. Often, brand care teams operate across disconnected tools that do not share data. When issues move from social media to support queues, vital context typically disappears. This new system ensures that context follows every conversation from start to finish.
Streamlining Brand Care and Engagement
Iris AI combines features that used to be available only through multiple different systems, such as AI-based content generation, scheduling, and cross-channel publishing, as well as social listening on billions of sources in 187 languages. This wide reach allows brands to capture global signals with extreme precision.
“Most brand care platforms are held together with duct tape,” said Eric Vaughan, CEO of IgniteTech and Khoros. “Iris AI is one system. One view. One source of truth. That’s what brand care should have always been.”
The system features an intelligent triage engine to handle incoming interactions. It routes inquiries to the correct agent based on topic and sentiment. In case the AI can solve the matter on its own, it accomplishes that at once. This made IgniteTech save time as it cut its customer service backlog by 82%.
Iris AI supports real-time monitoring across major platforms like X, Facebook, and Instagram. Managers gain a clear view of team performance without manual reporting. This comprehensive approach helps brands show up fast and respond smart in a competitive market.
Want more marketing excellence stories? Visit MarTech News for insights, trends, and expert updates.
News Source: PRNewswire.com
