Acxiom is expanding its work with Amazon Ads. They’ve now made over 10,000 of their audience segments available right inside the Amazon DSP Audience Hub. These have been ready to use since March 16.
This change is about making things easier for advertisers. By connecting directly, brands can now use Acxiom’s audience data across Amazon’s own properties and other parts of the internet in the U.S., U.K., and Germany. The main goal here is to help teams move faster and get better results from their programmatic ad spend.
“In today’s fast-paced digital landscape, marketers need immediate access to precise, high-quality audiences to drive impactful results,” said Martin Wexler, EVP of product revenue and partnerships at Acxiom. “This direct integration with Amazon DSP makes our industry-leading, privacy-first data available for instant, multichannel activation. By building on the power of Acxiom Real ID, we’re enabling brands to connect with their ideal customers across all phases of the purchase funnel more efficiently and effectively than ever before, with measurable outcomes.”
Faster, Smarter Targeting
The partnership also tackles the headache of slow onboarding. Because it’s a direct API connection, teams don’t have to deal with the usual delays. Plus, advertisers are seeing match rates that often go over 80%. This helps brands reach their audience more reliably on platforms like Twitch, Prime Video, and Amazon Music.
“Integrating Acxiom’s extensive audience library directly into Amazon DSP’s Audience Hub is a testament to that commitment,” said Meredith Goldman, Director, Amazon DSP. “This collaboration empowers brands to achieve greater precision, efficiency, and reach, ultimately driving stronger campaign performance and delivering more relevant experiences to consumers.”
If you’re already using the Amazon DSP Audience Hub, you can pick out these data sets right now. If you need something specific, like a healthcare-focused segment or a custom data set, you can reach out to the team at Acxiom to get it sorted.
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News Source: Businesswire.com
